With growing ecological and economic concern for natural resources, an awareness of balance is emerging in our
everyday social lives.
Depleted resources are subject to the way we consume and produce goods, and inflated demand has urged measures
to ‘optimise’ production for increased availability at reduced prices.
Many of the high-yield production technologies now used as standard, were developed out of scarcity at the loss of
elementary methods and procedures.
Supposedly ‘optimised’ production, in addition to creating unsustainable financial structures; can erode and pollute
soils with time-saving, brute-force processes. This is an approach which highlights a disregard for health and a lust
for greed. To support and maintain this structure is an increasingly indefensible social stance.
Beside the global environmental implications of profit oriented commerce, personal wellbeing from allegedly ‘cheap’
products is a growing concern Costs to the physical health of workers and consumers is not yet fully understood, but
chemical absorption through skin contact suggests that naturally soft organic Cotton is a safer, more comfortable option
available at increasingly
Here are a few reasons to amend conventional cotton production:
- 1. An estimated 25 million people worldwide are poisoned by pesticides each year.
- 2. A quarter of the world’s pesticides are used in conventional cotton crops despite these crops occupying just
3% of the world’s farmland.
3. Around 500 grams of toxic chemicals are used to produce enough conventional cotton for a T-shirt and a pair of jeans
- 4. Organic cotton production is an industry working towards a safer, more productive world; making the earth safer
for the farm workers and customers while preserving soil for long term fertility.