With growing ecological and economic concern for natural resources, an awareness of balance is emerging in our everyday social lives.

Depleted resources are subject to the way we consume and produce goods, and inflated demand has urged measures to ‘optimise’ production for increased availability at reduced prices.

Many of the high-yield production technologies now used as standard, were developed out of scarcity at the loss of elementary methods and procedures.

Supposedly ‘optimised’ production, in addition to creating unsustainable financial structures; can erode and pollute soils with time-saving, brute-force processes. This is an approach which highlights a disregard for health and a lust for greed. To support and maintain this structure is an increasingly indefensible social stance.

Beside the global environmental implications of profit oriented commerce, personal wellbeing from allegedly ‘cheap’ products is a growing concern Costs to the physical health of workers and consumers is not yet fully understood, but chemical absorption through skin contact suggests that naturally soft organic Cotton is a safer, more comfortable option available at increasingly competitive prices.